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Furniture Behemoth's Foray Into Multisensory Retail

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Furniture Behemoth's Foray Into Multisensory Retail

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Furniture Behemoth's Foray Into Multisensory Retail

RH Newport Beach Redefines Luxury Shopping with Immersive Experiences

In December 2024, RH unveiled its most ambitious project to date: RH Newport Beach, The Gallery at Fashion Island.

 

This expansive 97,000-square-foot, four-story structure seamlessly blends luxury home furnishings with immersive hospitality experiences, setting a new standard in retail.

 

Located at 1101 Newport Beach Center Drive, the gallery's design is a testament to RH's commitment to architectural excellence.

 

The exterior features a parchment-cream Venetian plaster facade, complemented by glass-and-steel French doors that open onto serene garden courtyards adorned with 100-year-old heritage olive trees.

 

Upon entering, visitors are greeted by a grand double floating staircase, reminiscent of 1950s Venice, leading to various levels of curated experiences.

 

The first two floors showcase artistic installations of RH Collections, including RH Interiors, Modern, Outdoor, Baby & Child, and TEEN.

 

These spaces are thoughtfully integrated with rare art, antiques, and artifacts sourced from around the globe, reflecting the brand's dedication to creating a multisensory environment.

 

On the third floor, guests can explore RH's first fully integrated Waterworks Showroom, a 3,000-square-foot space featuring a curated selection of bath and kitchen fittings, fixtures, accessories, lighting, and surfaces.

 

Adjacent to this, the 8,500-square-foot RH Interior Design Atelier offers professional design services, providing a comprehensive resource for customers seeking expert guidance.

 

The pinnacle of the gallery is the fourth floor, home to the RH Ocean Grill, a 270-seat indoor-outdoor rooftop restaurant.

 

Set within a year-round, skylit garden escape, the restaurant offers a menu emphasizing seafood and caviar specialties, complemented by uninterrupted views and dramatic sunsets over the California coastline.

 

Flanking the grand staircase, two adjacent Wine Bars serve exceptional Champagnes and wines from around the world, enhancing the overall sensory experience.

 

According to Gary Friedman, RH Chairman and CEO, "RH Newport Beach is one of our most dramatic, immersive, and brand-defining physical locations to date."

 

He further emphasized the gallery's role in revolutionizing physical retailing by blurring the lines between residential and retail, indoors and outdoors, home and hospitality.

 

Since its opening, RH Newport Beach has become a significant destination in the Southern California design scene.

 

Its innovative approach has not only attracted design enthusiasts but also contributed to the vibrancy of the local community.

 

The gallery's integration of retail and hospitality experiences positions it as a beacon of luxury and innovation in the region.

 

For those planning a visit, RH Newport Beach operates from 10 a.m. to 8 p.m. Sunday through Wednesday, and until 9 p.m. on Thursday through Saturday.

 

The RH Ocean Grill welcomes guests from 11:30 a.m. to 8 p.m. Monday through Wednesday, extending to 9 p.m. on Thursday and Friday, and offering weekend hours from 10 a.m. to 9 p.m. on Saturday and until 8 p.m. on Sunday.

 

As RH continues to expand its footprint, the Newport Beach gallery stands as a testament to the brand's vision of creating spaces that activate all the senses, offering a glimpse into the future of luxury retail.

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